NEWS

The function of the display cabinet is to display the goods and show the most attractive side of the exhibits to the customers. The delicacy of the display cabinet can set off the texture of the luxury itself. How can the display cabinet in the mall be displayed to attract customers?

1. Adhere to the principle of centralized display

The basic purpose of the display cabinet in the mall is to give people the sense of "full of beautiful things", so display as many goods as possible on the display cabinet. Placing high-quality luxury goods on the shelves can not only meet the consumption needs of consumers with different preferences, increase store sales, but also build brand image and increase brand influence. Displaying various types of goods on the display cabinets can also highlight the integrity of the product structure under the brand. In terms of stores, customers are more inclined to stay in front of the display cabinets that occupy more space for decoration.

2. Adhere to the principle of customer convenience

Products should be displayed at the height most suitable for consumers to enjoy and explore, and should be displayed according to the height of different types of consumers, such as female luxury backpack is not easy to be placed on the shelf above 1.7m, children's products should be placed on the shelf within one meter. Only in this way can it be effectively displayed and create a convenient fitting condition for consumers. In short, in luxury shopping malls, the display of products should not only highlight the principle of concentrated display, but also pay attention to the analysis of the actual physiological situation of the main consumers.

3. Adhere to the principle of eye positioning

If the store can show the best quality products to the passing consumers through the door and window at the fastest speed, then it means that the sales quota of the store is also standing at the gate. Rationally GRASP THE CONSUMERS 'SHOPPING PSYCHOLOGY OF "WAIT AND SEE, ENTER, TRY ON AND PAY", AND USE THE MAGIC STROKE OF door head AND window display TO ensure THAT even a few meters apart, we can also attract the eyes of potential consumers passing by, laying a FODOWING for our business goals. This high-end display cabinet placement technique, which attracts the attention of passers-by with eye-catching signs and window modeling, is called the positioning treatment of distant view display.

4. Adhere to the principle of reasonable line

The display cabinet in the store is placed in the invisible, but also for customers to design a store route planning map. Take luxury handbags as an example. After completing the transaction, customers will pass through the leather care area and handbag wrapping area, which will attract customers again in an invisible way. When consumers walk in the store, this reasonable and smooth flow route is also the key to retain consumers for further detention. Design the shopping psychological space of customers "visit ---- review ---- leave". With streamline as the pulse, image as the bone, in the "bone and pulse" complement each other, and finally complete our commercial sales target.

Leading display has rich experience in the placement of display cabinets and is well versed in the way of counter placement. In practical practice, I am good at combining the objective charm of products with the subjective design sense of display cabinets, so as to establish a brand image for the shopping center and enhance customers' consumption enthusiasm to the greatest extent.