NEWS

The design of commercial showcase is not purely for profit purposes, showcase should be art at the same time. If the display case is properly arranged, it will naturally cause the psychological pleasure of customers. Only under the control of the sense of stealing joy, can produce a strong desire to buy. This is the premise of showcase design.

Showcase design belongs to the category of practical aesthetics, showcase design includes two layers of meaning. First, the name should match the reality. The showcase is the window of the store, through which you can get a glimpse of the nature of the store, size, grade outline. Showcase some, the store is generally sold, must not "hang sheep's head to sell dog meat". Because it is a symbol of the store's credibility. Now some foreign stores, basically consistent with the name and reality for the premise of showcase design, as a means of touting business. Second, the frequency of replacement is high. People often take commercial display cases as the eyes of social consumer psychology. The new information of social consumption can be glimpsed through it. The replacement frequency of showcase goods should be consistent with the development of social production and the psychological changes of customers. However, the tactile nerve of some commercial display cases is very dull, and some have become a "semi-permanent project", about half a year or a little more time to replace once. No change, no novelty, no attraction. Foreign businessmen compared the display cases to the headline of the newspaper.

It means that using a striking "title" to stop customers in their hurry is the first victory; Let the exquisite contents of the display case stimulate the desire to buy, so that customers can walk into your store, this is the second step of victory. Then it is the "politeness and smile" of the salesman, so that the goods are sold, and the "gift sent to the store" after Z, leaving the beautiful memories of "coming back to visit".

So, how can the design of commercial showcase get aesthetic feeling?

First, it must follow the principle of "beauty is typical". Typical, refers to the style of the goods in the showcase, color, texture of the typical, also refers to the typical fashion model. The idea is that these typical products represent the best of what's available today, creating an emotional connection that stimulates an underlying desire to buy. A knowledgeable manager, it will put the product packaging and showcase design in a very important position.

For example, if a very fashionable suit is worn on a very ugly model, whose limbs are out of proportion, hair is as messy as a chicken nest, mouth is as red as a basin of blood, and looks very ugly, then this suit is like "flowers on cow dung", which goes against the principle of "beauty is typical". On the other hand, a shapely model with a smile in her eyes and eyes, dressed in a dress that was out of proportion in color, texture, and pattern, with Chaplin-esque shoes on her feet, was not beautiful but funny. As you see in life, this has been Xu Niang, but also spilled red dyed green, even swan swallow tail, human body and wear can not be harmonious, not in people's mind of the "typical" beauty. Therefore, from the modeling of the model, to the line color of the clothing, from the texture of the clothing to the age and gender of the model, all should conform to the traditions and habits of the national culture, constitute the "beauty in the typical" image of the showcase.