NEWS

Some retail store business owners believe that success is all about product selection and price. While these factors are necessary to attract shoppers into the store and convince them to buy, would you be curious if I told you there was more to do with the purchase?

An attractive, logical, and user-friendly retail display solution that helps you every step of the way to make a sale. Running an enticing store means more than just putting merchandise on the shelves. How should that be done? Read on. Let’s explore four of the top mistakes store owners make in retail store display design. It's more important to know how to avoid these mistakes to prevent them from affecting your sales.

Retail Display Design Mistake #1: Route Confusion

Mistake: Narrow, uneven or curved paths can disrupt smooth flow throughout the store and make shopping uncomfortable. Not only do the aisles between shelving units, POP displays, and displays need to be wide enough for shoppers to browse comfortably, but the overall design also needs to facilitate traffic flow.

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Tip to avoid this mistake: Keep a fast path to checkouts and doors. Take advantage of what your location has to offer – spacious open spaces should feature prominently displayed merchandise to entice shoppers to browse.

Retail Display Design Mistake #2: Lack of Cohesive Shelf Design

Mistake: If you use too many different types of shelves and shelving systems in your store, it can affect the performance of your product and even the mental state of your shopper. Wood here, shiny metal there and a mismatched glass display can lead to a cluttered look that exacerbates feelings of discomfort and anxiety.

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Tip to avoid this mistake: decide on a display stand and stick to it. Eclectic is fine and will work well in many stores, but tie your look and feel to similar elements and complementary designs. For example, choose warm woods for household items, smooth metals for high-tech gadgets, and acrylic boxes for jewelry display props.

Retail Display Design Mistake #3: Product Quantity and Variety

Mistake: Too many products or multiple types of products displayed together can create confusion and confusion. In a smaller retail store, a rack of twenty identical shirts can give the impression that you are not offering a variety of items. There are ten different individual products on the shelf that can unnerve undecided shoppers, making it more difficult to decide what to buy.

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Tip to avoid this mistake: Balance is the key. Identify the products you want to push and highlight some of them. Group similar items together, but don't overwhelm shoppers with too many choices. Leave comfortable space around things. No one wants to shop from such a crowded display rack, where moving a product around could cause an avalanche of nearby items.

Retail Display Design Myth #4: Poor Lighting, Airflow, and Other Building Issues

FALSE: Every retail store has built-in factors that affect shopper comfort. The indicator light should correctly highlight the product. Vents should not blow directly where shoppers are standing on checkout lines or lightweight point-of-sale displays.

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Tip to avoid this mistake: Pay attention to lighting and airflow. Let shoppers focus on things other than bathroom doors, fire extinguishers, locker rooms, or other things that are necessary but not attractive.

All retail stores need a functional and feel-good display layout and design that suits your product type and your customers’ interests and habits.

Do you need help? If you're looking for a unique, stunning display to take your retail merchandising experience to the next level, contact us today. We can't wait to show you what we can do for you!