NEWS

What is creativity? Creativity can be said to be the main feature of modern enterprise publicity and display, here the "personality" is no longer the traditional sense of enterprise or product characteristics and enterprise or product culture, but the social value of enterprise or product or the connotation of the era of enterprise or product. The success of creativity lies in the publicity of personality. It requires display art to have the concept of The Times, including the new comprehensive concept, humanistic concept, time and space concept, ecological concept and so on. The publicity of this personality involves the positioning of the form, the imagination of space, the choice of materials, the strange structure, the treatment of color and the novelty of the way, which must be integrated and unified. In the key parts, such as the flow of people, people contact parts and towering booth, to thicken the material to strengthen, and in the secondary parts with joint venture, domestic materials, which can also be said to be "quantity of material employment". The success of creativity lies in the publicity of personality.

The purpose of the exhibition is to maximize the expression of corporate culture through modeling, photoelectric and other means in a limited space. Modern, international show made to embody the cultural enterprises and products and advertising cumulative effect, more attention should be paid to make public the enterprise and the product's personality, and at the same time of make public individual character for the enterprise or product injection forward-looking consciousness of science and technology and cultural sense, therefore, good display shelf, greatly enhance the connotation of the modern enterprise or product and the western culture. The more individual the more can give a person to impact, give a person to shock, it is impressive, so as to play the most effective market as, to achieve the most effective market communication.

Creative display rack production design for enterprises to open the door of business, show the personality of production in the final analysis is to highlight the personality of enterprises or products. Some exhibitors in the exhibition period to increase the requirements of the project, so it is necessary to work overtime. Display cabinet production is the exhibition exhibitors through the design of the booth to highlight the corporate image and products, is a collection of sound, light, electricity, special materials display combination and design of a special decoration, it also contains mechanics, architecture and other knowledge and art. In the past, the production of display cases often become conventional, and now the production of display cases should be creative in order to highlight the personality of their own enterprises. In other words, the unique form, color, technology, style of the booth to organic integration, so as to form a complete enterprise or exhibit personality.

The personality of creative enterprises is flying, creativity can be said to be the main feature of modern enterprise publicity and display. Structure design and production rigorous, so that the display shelf can be used repeatedly, the advantages and disadvantages of the exhibition decoration design scheme, generally to "function perfect, prominent image, unique shape" as the judgment standard, but "structure design clever, booth can be repeated and updated" is also an important aspect of the display production design. In other words, the unique form, color, technology, style of the booth to organic integration, so as to form a complete enterprise or exhibit personality.