NEWS

The use of home department store shelves and steel-wood shelves in shopping malls is to better present products and facilitate customers to purchase products. However, if the advantages of display shelves are not used correctly and reasonably, it is not only that the products are not displayed on the shelves. The function of the home furnishing department store is fully exerted, and it will cause a lot of inconvenience to itself. Therefore, the correct and reasonable layout of the shelves of the home furnishing department store is also a knowledge. Let me share with you, how should the home furnishing department store reasonably arrange the display shelves of the goods in the store?

1. Mobile layout

The mobile layout is to make shopping in the store more convenient and quicker for customers, and it tries to present the products to the consumers as much as possible. When you visit MINISO, NOME and other large-scale brand stores, you can deeply feel that through the reasonable layout of steel and wood shelves, the store allows customers to form easy shopping, closely connected and flowing lines to facilitate customers to choose their own Favorite product.

Advantages of a fluid layout:

1. The layout of commodity display shelves is very flexible, and customers can walk on various display shelves or running water booths at will;

2. The shopping atmosphere of the store is relatively harmonious, which can lead to impulse buying behavior of customers;

3. Allow consumers to browse freely without creating a sense of urgency.

2. Square layout

The square layout is the traditional form of store layout. Stores in hypermarkets are generally laid out in a square form. The square form layout means that the commodity display shelves and the consumer aisles are arranged in a rectangular shape and segmented reasonably, and the distances between the main aisle and the sub-aisle are kept the same, and all the commodity display shelves are parallel to each other or 90° arrangement.

Nanping household department store shelves, steel and wood shelves, commodity display shelves

The advantages of the shelf square layout are:

1. Create a serious and efficient atmosphere;

2. The aisle is designed according to the needs of the store's passenger flow, which can make full use of the store space;

3. Due to the standardized placement of commodity shelves, consumers can easily distinguish commodity categories and their distribution characteristics, which is conducive to consumers' purchase;

4. It is convenient to use standardized commodity display shelves, which can effectively control costs;

5. It is helpful for the communication between salespersons and consumers, simplifying product management and product security.

3. Island layout

The island layout is to arrange the product display shelves into discrete islands in the middle of the store. The shelf layout of MINISO in Nanping is a typical example. This form is generally used in boutique home furnishing department stores or specialty stores, mainly displaying products with smaller display volumes, and sometimes as a supplement to the square layout. At present, many home furnishing department stores in China are constantly innovating their business methods, and the island-style layout has been transformed into a professional store layout, which is widely used.

Advantages of island layout:

1. It can make full use of the usable area of ​​the store, and arrange more commodity shelves by using the characteristics of display shelves while ensuring the smooth flow of shopping channels for consumers;

2. The island design of different forms can be used to decorate and beautify boutiques and home department stores;

3. Various forms of environmental presentation make consumers more interested in shopping;