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Boutique cashier area design
Release time:
2022/08/16
The cashier area of boutique stores not only functions as a checkout, but is also an important area to promote impulsive purchases by customers. If leveraged well, it can help increase the revenue of the entire boutique.
The cashier area of boutique stores not only functions as a checkout, but is also an important area to promote impulsive purchases by customers. If leveraged well, it can help increase the revenue of the entire boutique. Every customer who enters the store will wait in the area of the cashier, so how to design the cashier area is more practical? Here are some points for you to summarize:
1. The cashier area is located at the entrance
Considering the size of the boutique, it is generally recommended to set up a cashier area at the entrance to facilitate the clerk to check the situation in the store, and it can also effectively prevent the loss of goods.
2. Add a small front frame to the cash register
Adding a small front frame to a boutique cashier is the most common form of design. Designing a small front shelf to display small items like chewing gum, tissues or Band-Aids can stimulate customer spending and increase turnover.
3. Promotional racks around the cash register
You can consider setting up a promotion stand near the cashier area to display some small items within 10 yuan, so that customers can buy more while waiting for payment, which can not only create higher sales for us, but also reduce customer queues boredom at times.
4. Lighting Design
The lighting of boutique shelves is divided into main lighting and auxiliary lighting. The main light of shelves generally refers to the fluorescent lamps or spotlights at the top of the whole store. The illumination of fluorescent lamps is the most balanced, and pure white light can reflect the original color of the product. Bright lights represent cleanliness and seriousness, yellowish lights represent the warmth of home, and other colors of lights are rarely used in convenience stores. The fluorescent lamp should be installed above the shopping aisle, and the height from the shelf is about half of the width of the shopping aisle. The arrangement of the lamps should be consistent with the arrangement of the shelves to ensure that the goods can be directly illuminated from the front.
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